HOW AND WHY
IT ALL BEGAN
In sum, we are proud of promoting goodness through food and want to inspire others to do the same. Because at the end it's not about me, it's about we.
B.You is a monosyllabic word. It brings irreverence. It has rhythm. And a pause. It appeals to ones' authenticity. It has attitude. Essentially it is about you and how you view things. It connotes a sense of self fulfillment rather than something that is imposed. This is how we want you to view yourself. This is how we want you to view the world.